Here are some cost effective ways to market your website:

Put your web address on everything.

There are several ways to market your website in the traditional sense such as including your web address on business cards, letterhead etc. Anything that will reach your clients - even a bill or invoice should have your web address on it. But, don't forget word of mouth. Tell anyone who will listen. Especially family and friends. Word of mouth travels fast!

Update all of your current marketing to include your URL.

Another area is adding your web address to any existing marketing media you may currently use - ads in the phone book or newspaper, radio spots that mention your web address, etc. You can even offer online discount to entice people to visit your site.

Search engine optimization (SEO) and submission.

Most people will use search engines such as "Google" to research or find a particular product. Make sure your site is optimized and then submit your website to the major search engines including: Google, Yahoo!, MSN, AOL, Lycos, About, Open Directory Project, Ask Jeeves, etc.

Set up an email newsletter.

Creating a newsletter that you can email to your existing and prospective clients on a regular basis keeps you and your business fresh in their minds. It's important that you give people a way to sign up for your newsletter on your website and even more important that you give them a way to opt out. You don't want to be viewed as a spammer! Taking these necessary precautions will allow you to use your newsletter as an excellent marketing tool.

Give your visitors a reason to come back.

Routine maintenance is critical to your marketing efforts. If your marketing material points people to your website, but your content is outdated, your hard work and effort will be lost. By regularly updating your content and keeping your site up to date, your website will project a positive, professional image of your business.

If you are interested in learning more about how to market your website, please contact us for a free, no obligation consultation.