The technological progression of the on-demand world often leaves small businesses in the dark, eventually costing them money and more importantly, potential clients.
It is not what your company does that matters, it's what it doesn't dothat really matters.
Just having a website is not enough - Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011. By 2015 brands will be generating 50% of their web sales through social media and mobile platforms with a projection of $30 Billion.
Numbers You Can't IgnoreSocial Trends

Research Reveals Social Media Usage Up 43%
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Why you need Google's Local Business Search.
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Local Targeting is Here to Stay
20 percent of Google's current searches are for local information, that means 600 million searches per day are for local informationand.
61% of all local searches result in purchases. This is a huge opportunity for businesses.
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Social Media
About 2/3 of all web users will use social networks in 2012.
Latest Research Reveals Social Media Usage Up 43%. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. Is you company taking advantage?